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What I Do

You have a story to tell.  Let me help you tell it.

I’m an Excelsior State-based creative who specializes in Brand, Graphic Design, and Web Development. I help Individuals, Startups and Small Businesses launch online.


Lets take your brand to the next level. Your brand is much more than just a visual identification, it’s the essence of what your company stands for. I work to understand the goal(s) of your business and create a strong platform allowing you to connect authentically with your audience. Together, we’ll define your story; creating a brand that is unique, recognizable and memorable.


Lets take your brand to the next level. Your brand is much more than just a visual identification, it’s the essence of what your company stands for.


My artistic palette is as diverse as my city (New York).  I blend different mediums to create useful, relevant content your audience will enjoy. Whether your needs are print, layout, or consulting related, I’ve got you covered.


Your website should be a representation of your business and it’s goals. Therefore, each website created is custom designed to fit your brand and drive users to convert. I craft functional, pixel-perfect, dynamic websites that connect you with your target market.

why i do it

It’s simple.  I love to design.

Ever since I was young, I knew three things for certain about myself. (1) I am a super creative individual. (2) I really enjoy working with people. And, (3) I’m a problem solver. Working as a creative allows me the perfect marriage of these traits.  I get to use my skill set to help people solve problems. Awesome right?


Drum roll please… I’m a Magical Being.

My process is pretty straight forward.  I call it The Four D’s.

to determine or identify the essential qualities or meaning of

Define/Refine your story.  We’ll work together to discuss your ideas, goals and outline a game plan.  Its important to me to have a solid understanding of you.

to create, fashion, execute, or construct according to plan

Time to put that game plan into action!  I design several prototypes/mockups based upon the information we gathered in the define stage. This is where our story starts to take its form.

to make visible or manifest

Let’s bring those designs to life!  This is where the magic happens.  The approved designs from the previous stage are implemented. As a Samurai of Coding, I take this stage extremely important.

to take and hand over to or leave for another

The final phase: testing and launching your project.  We have lift-off and your business is ready to join the online world and face the public.

Every Great Design

Begins with an even greater story.


Happy Customers

Nice words from nice people.

"Working with Whitney has been a pleasure. She is patient, nonjudgmental and extremely knowledgeable. When I don't understand something she takes her time to explain it to me in a manner that does not make feel stupid. She is knowledgeable in many areas and is willing to share her knowledge in such a way that ensures you will have a successful project. Not only that she is fun to work with!"

Helen Daniels, Helen Daniels Fine Jewelry

"Thank you for making this experience so easy for me! "

Rebecca, Home Inventory Services LLC

Political candidate Symra Brandon when she saw the political literature created," She's good!"

Friends of Symra Brandon, Political Campaign

"Creative, reliable and impeccable with her work."

Talladega Alumni Association of Greater New York

Let's make something great together.

Contact me for a quote.


Thank you for visiting my online home.  I hope you enjoyed your stay.  If you’re looking to further connect you can find me being social here, or making art here.