Case Study

Helen Daniels Fine Jewelry

Located In Westchester, NY, Helen Daniels offers fine jewelry and custom ornaments designed with love and crafted with precision. 

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Launch and Establish and Upscale Fine Jewelry Brand 

New York Based Jewelry Designer Helen Daniels specializes in sophisticated jewelry design.  When she launched her eponymous collection, she quickly realized much work was needed to establish her brand.  After a simple conversion session, we were able to establish her business goals and begin building a strategy that put her brand on the map.


  • Establish a Brand Identity System
  • Reach target audience through brand storytelling and engagement
  • Implement a user friendly, responsive website backed by WordPress CMS


Build an Identity System that creates a smooth user experience through Brand Storytelling 


“Working with Whitney has been a pleasure. She has guided me through this project from concept to completion. She is patient, nonjudgmental and extremely knowledgeable. When I don’t understand something she takes her time to explain it to me in a manner that does not make feel stupid. In addition to her expertise, in many areas, she is willing to share her knowledge in such a way that ensures you will have a successful project. Not only that she is fun to work with!”

Helen Daniels, CEO

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